With LVMH’s brand new plans for the year, Paris – the fashion capital, would soon witness opulent five star luxury measuring 860,000sq.ft. The luxury brand plans to redevelop the unfortunate La Samaritaine department store closure, which is an iconic property, by reinventing the space and bringing in its most celebrated chain of hotels – Cheval Blanc. Yes, you’ve heard it right. The creation that stands fourth on the top 9 fashion designer hotels around the globe would soon be reason for traffic at the La Samaritaine property. A project worth $598.4 million, you can expect nothing but the best. From the time LVMH decided to enter the hospitality business, it has proven to provide the most luxurious experience to its high-end clientele, be it the LVMH Cheval Blanc Courchevel in France or the Randheli in the Maldives. The new edition of its Cheval Blanc labels at Paris is only reason enough for the targeted tourists from emerging markets as China, Russia and Brazil, to gather at this new destination. Giving in more reasons for attracting its target market, LVMH’s five star destination will stand tall alongside the brand’s first DFS emporium in Europe, a favourite with Chinese budget travellers.
LVMH plans to have its new dream project up and running by 2016. As it is a part of the La Samaritaine overlooks a magical view of the river and the Eiffel Tower, so be sure to experience magical luxury in the soon to come Cheval Blanc’s 90 suites hotel.