$99.99 iPhone Cheapens Apple Brand

we hope its worth the buy ? not just to freeze at the first start.

24/7 Wall St.

iPhone_5_FrontBackT-Mobile’s new $99.99 Apple Inc. (NASDAQ: AAPL) iPhone promotion may help the near-dead cellular company survive. However, the extremely low price the carrier has set on the iPhone to draw customers will be a drag on the value of the iPhone brand. It is yet another headache for Apple in what has become a long string.

The price plan for the 16 GB version of the iPhone involves the standard 24-month subscription, but even the cost of this is low by industry standards — $20 a month. While the T-Mobile brand has itself been hurt by poor customer service and the aggressive expansion of its larger rivals — AT&T Inc. (NYSE: T), Verizon Wireless and even Sprint Nextel Corp. (NYSE: S) — some set of consumers are bound to take such an attractive deal. AT&T charges $199.99 for the same iPhone 5.

Apple’s reputation…

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