Kleverbeast: The WordPress of Mobile Apps?

For nearly a decade we’ve seen companies like
WordPress, Squarespace, Shopify and Tumblr do
battle for the hearts and minds of non-technical
website builders. The attraction is clear: An online
world that demands a digital presence offers
companies like these a near infinite runway for
growth. Though none have translated their success
into a billion-dollar business—or even $100 million
in sales—there’s an obvious future in providing
website-building tools to civilians.
With the desktop world rapidly transitioning to
mobile, it was only a matter of time before the
trend repeated itself on phones and tablets. A quick
Google search of “make a mobile app” brings up a
slew of unfamiliar company names: Widgetbox,
Appmaker, iBuildApp
. In other words, the race is on.
Another competitor enters the already crowded fray
today. Cofounded by CEO Dinesh Moorjani, the
former head of IAC’s mobile incubator Hatch
Labs, Kleverbeast aims to help non-techies design
apps for iPads and Android tablets.
A tour through the company’s app-making software
reveals a platform that remains intuitive and
enjoyable even while offering broad functionality
and customization. A grandmother would probably
still have some trouble navigating, but anyone
comfortable on the Web should pick it up in a
matter of minutes. Users begin by choosing from
among five templates designed for showcasing art
and photography, building e-commerce stores and
documenting travel. From there, the software takes
you to a ready-made model, filled with content
from actual, working apps. Users can plug in their
own words, photos and videos into the existing
format or tweak layouts to create their own
presentation. While making changes, users can
click “Test App” to run through a working demo on
a tablet via the Kleverbeast viewer.

As this writer spoke to Moorjani during a recent
meeting, VP of marketing Chris Jacob whipped up
and published an app in ten minutes using pictures
he pulled off the Web. Once you get the hang of the
thing, it’s that easy. Chinese artist Zeng Fazhi and
photographer Lawrence Schiller, known for his work
with Norman Mailer and photos of Marilyn Monroe,
are early adopters.
The company runs on a SaaS model, charging $29
per month
for hosting and use of the software. In
comparison, Moorjani points out that the cost of
hiring an iOS or Android developer to make a
mobile app from scratch is generally five-figures.
Kleverbeast also offers monetization tools, like in-
app purchasing for e-commerce stores and ad-
serving for blogs. The 21-person company, based in
the SoHo neighborhood of Manhattan, has raised $2
million in seed funding and $1.5 million in bridge
financing from an undisclosed set of angel



5 thoughts on “Kleverbeast: The WordPress of Mobile Apps?

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