Facebook May Soon Be Tracking You At All Times

Facebook already knows who all of your friends are,
when you broke up with your last girlfriend/
boyfriend and what you did or wish you didn’t do on
spring break last year. But if that wasn’t
enough, Facebook may soon be tracking you at all
times.
Bloomberg reported on Monday that Facebook is
“developing a smartphone application that will
track the location of users … even when the
program isn’t open on a handset.” The purpose of
such an app is to help Facebookers find friends
when they’re out and about. Such an app,
Bloomberg said, could be used to sell ads based off
of where users go. It’s something that will be of
huge value to advertisers, but may not go down
easy with users for obvious privacy reasons.
Yes, the thought of Facebook knowing where you’re
spending the rest of your time that you’re not
wasting on the social networking site is a disturbing
thought, but it shouldn’t come as a surprise.
Facebook users have already been voluntarily
“Checking-In” to the social networking site to
update statuses with a current location. This new
app will take this idea into a more extreme
direction and remove the voluntary part of the
equation. It will be interesting to see what users are
OK with Facebook knowing where they are some of
the time, but not all of the time. Then there’s
similar apps by Apple and Google that track and
record user’s locations in order to share with
friends.
In an effort to increase its mobile product, while
also increasing revenue across all platforms, a
Facebook tracking app makes a lot of sense —
though it may be better for the social networking
site’s advertisers rather than its users.
The most disturbing part of Bloomberg’s report is
that Facebook may have already gained permission
from its users to run such an application. This would
mean that there would be no notification asking if
Facebook could use your location, which all apps
must do in accordance with Apple’s.
This app is scheduled for release around mid-
march

[Forbes.com]

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15 thoughts on “Facebook May Soon Be Tracking You At All Times

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