The Best And Worst Super Bowl XLVII Commercials Of 2013

The Baltimore Ravens overcame both a blackout
within the Mercedes-Benz Superdome and a
second-half comeback attempt by their opponents
to defeat the San Francisco 49ers 34-31 in Super
Bowl XLVII.
Among the game’s biggest winners will be Joe
Flacco. The MVP-winning quarterback, an
unrestricted free agent this off-season, will likely
see his annual salary jump to $15-18 million from
his current $6 million annual take.
But which corporations scored big with their
advertisements? At an average cost of $3.8 million
per 30-second spot, which companies scored
season-winning touchdowns…and which companies
fumbled the ball in front of a world audience?
Dr. Pat’s Unofficial Assessments of Super
Bowl XLVII Commercials
BEST COMMERCIAL…Mercedes-Benz “Soul“,
featuring Willem Dafoe, Kate Upton, Usher, and a
man tempted by the dark side but who ultimately
feels confident than he can comfortably afford his
new Mercedes without signing his soul away to
Devil Dafoe.
MOST LIKELY TO EVOKE A TEAR…Budweiser’s
“Brotherhood”, about a man who raised a
Clydesdale, saw him leave the farm, watched him
trot during a parade in Chicago thinking that his 4-
legged friend hadn’t seen him, only for the horse to
dramatically track the man down before he drove
back to his farm. If you weren’t welling up just a
bit when the man and horse unite in the street, you
have problems.
4 FUNNY COMMERCIALS (in no particular order):
(1) Audi’s “Prom”, where a dateless young man
shows that getting to drive his dad’s Audi to the
prom is worth getting a black-eye administered by
the prom king after stealing a kiss from the prom
queen.
(2) Best Buy’s “Asking Amy”, where comedian Amy
Poehler plays part goofy, part cougar while being
escorted about a Best Buy by a helpful young man.
(3) Tide’s “Miracle Stain”, as a fan discovers a stain
of Joe Montana’s face on his shirt, framed the shirt,
gains tremendous notoriety, only to have his
Ravens-loving wife has washed the stain out of the
shirt.
(4) Kia’s “Space Babies“, as a man’s elaborate
explanation to his inquisitive son that babies come
from outer space is not readily received by the
young boy.
Honorable mentions include Toyota’s spot with
Kaley Cuoco, the promotion of Milk by The Rock,
the Volkswagen ad with unsuspecting accents and
attitudes, Taco Bell’s spot with members of a
retirement community partying across town and
ending up making a late night run for the border,
Speed Stick’s spot where the guy caught with a
girl’s panties at the laundromat talks himself out of
but then back into trouble, and Samsung’s spot with
Paul Rudd and Seth Rogen.
LEAST IMPRESSIVE COMMERCIAL RELEASE
Budweiser’s Black Crown. There was no flash, but
no play on emotion either. Just a routine pitch to
what appears to be an upscale market. Very basic
and unimaginative.
WORST SOUND EFFECT
Bar Refaeli kissing a nerd for Go Daddy. The lip-
smacking from their smooching sounded like an
elderly man with dry-mouth syndrome while
walking vigorously through the desert.
BLATANT COPYCAT MOMENT
Oreo. Regarding their theme of a library fight in
which everyone must keep it down amidst all the
violence, this is akin to the scene in The Other Guys
where a similar fight breaks out at the wake of 2
recently departed cops.
MOST OVERPLAYED COMMERCIAL THEME
E-trade babies. Guys, this concept cycle has
expired. Time to move onto a new concept.

[Forbes.com]

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18 thoughts on “The Best And Worst Super Bowl XLVII Commercials Of 2013

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