CES Highlight #3: Autos..

GMAppFramework03_610x399-300x196One of the big changes at CES this year was the arrival of the major auto makers. Given the amount of technology in cars today and increasingly tomorrow, it shouldn’t be a surprise. Of course there were amazing advances in in-car entertainment. Audi partnered with Bang & Olufsen to showcase 3D audio. Ford added nine apps to Sync AppLink to expand available music and news options, including a service that will read articles to you. Chevy MyLink has been upgraded to make the interface much more intuitive and smart phone-like.

Auto makers like Audi and Lexus also showcased how technology not only will park your car for you but will assist in safe driving as well. Using sensors on the car and connections with traffic control infrastructure, accident prevention capabilities are evolving quickly. Audi also discussed its Piloted Driving initiative, which will someday test the equivalent of the “auto pilot” found in aircraft today. Tired of the hassles of stop and go rush hour traffic, just sit back and let the car do the work for you.

But the most interesting possibility for marketers is the integration of GPS technology with commerce. Driving down the road and getting hungry? Let the screen on the dashboard tell you what restaurants are available at upcoming exits. If you are a QSR who is running a special promotion, why not sponsor the screen when a driver is nearby? The features people are used to on a smart phone are increasingly going to be on their dashboard displays as well. Think of these capabilities as next-generation mobile marketing.

CES may be winding down this year, but the digital marketing possibilities leveraging the technologies showcased there are just beginning. Are you ready for a digital-centric 2013?


11 thoughts on “CES Highlight #3: Autos..

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