Seven Strategies To Reboot Your Job Search In 2013

With 12.2 million Americans currently unemployed
and a reported 86% of employees interested in
finding a new job in 2013, landing your dream job
may be more competitive than ever.
For those who may not know where to begin, the
most important thing you can do is “get out there
and start today rather than waiting to be totally
ready,” says Carol Camerino, a certified career
management coach. At a professional networking
event hosted by job-search firm TheLadders, which
attracted over 3,500 job seekers in New York,
Camerino offered her seven-step plan for
successfully rebooting your job search and getting
back to work.
Define What You Want
According to Camerino, one of the most difficult
questions for job seekers is also the most basic:
What are you looking for? “Think of yourself as
standing at the counter of the cosmic career
Starbucks,” she says, “and the barista asks, ‘What
do you want?’ Oftentimes, people don’t know how
to answer.” She advises taking a step back and
considering where you want to be. Which strengths
and skills do you want to act on? What kind of
people, culture and work environment do you want
to invest your time in? Answering some of these
foundational questions will inform your job search
strategies. Moreover, people will be better able to
help you if you know what to ask for.
Determine And Polish Relevant Skills
“Chances are you’re used to your old company’s
way of doing things,” says Camerino. However, to
be a competitive candidate it’s important to
understand which skills are most relevant and in
demand to advance your job search. Then, create a
plan to polish those skills or gain them. She
recommends seeking internships, taking strategic
volunteering positions, leveraging professional
associations or creating a blog to highlight the
expertise necessary for the job you hope to land.
Beware The Worst Job Search Obstacles
Despite their best intentions for landing a new job,
Camerino sees job seekers fall into the same traps
again and again. Chief among these barriers is a
narrow, negative mindset, as many people get
rooted in the identity of their former job. Instead,
she recommends transmitting where you’re going
versus where you’ve been. Another common
obstacle is clutter. She says a disorganized physical
workspace or job-search system can produce
mental clutter that interferes with productivity.
Finally, she suggests guarding your time. “When
people find out you’re free during the day, your
dance card can get full,” she says. Fall back on the
fail-safe response, “I’d love to, but my job is job
searching, so I can’t.”
Assess Your Time Management
“Finding a job is a job,” says Camerino. Yet often
when she asks job-seekers how much time they’re
willing and able to devote to looking, they come up
with answers like a couple hours a day or even a
couple hours a week. “That won’t cut it,” she says.
“If you’re looking for a full-time job, you need to
spend full-time hours looking.” Of course, it’s
quality as much as quantity, so she suggests
mapping out how to divvy up time spent towards
different job-search strategies, be it online
applying, networking or research.
Update Your Marketing Campaign
Camerino suggests framing a job search as a
marketing effort: “It’s a brand campaign. You’re
trying to get people interested in the brand of you.”
She says a resume is your primary marketing tool,
so should be reviewed, tweaked or professionally
written if it’s not getting any responses.
Additionally, she advises paying a lot of attention
to social media and making sure your message is
professional and consistent across platforms. On
LinkedIn, it’s important to have a keyword-rich
profile, participation in appropriate industry groups
and good contacts. On other mediums like Twitter,
Facebook and Pinterest, she suggests taking a
critical eye to your privacy settings and the brand
you’ve developed. Finally, depending on your
industry, she recommends considering a blog or
digital portfolio to display your work and
Do Your Homework
Prepare, prepare, prepare, Camerino insists.
“Winging an interview doesn’t work.” She
recommends preparing stories to tell in the
interview that will highlight three aspects of your
experience and work ethic: challenges you’ve
faced, actions you’ve taken and results you’ve
gotten. These can’t be pulled out of thin air on the
spot, so need to be prepared ahead of time.
However, she cautions against memorizing exact
wording because it will come across as flat.
Remember To Have Fun
Above all, Camerino recommends taking a
balanced approach to a job search. Because your
former job circumstances may have left you feeling
angry or bitter, she suggests coming to terms with
those feelings so that you don’t inadvertently “leak
out” negativity. Furthermore, you should make a
point to have fun. See friends and participate in
activities you enjoy. On the one hand, it will keep
your spirits up. On the other, if you’re out seeing
people and socializing, you never know who might
have a job lead or be able to connect you with
someone who does.


2 thoughts on “Seven Strategies To Reboot Your Job Search In 2013

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