Grupo Bimbo: Hostess’ Wonder Bread May Soon Come From Mexican Billionaires

Grupo Bimbo, the world’s largest breadmaker, is reportedly close to acquiring parts of bankrupt Hostess’ bread business, as Hostess winds down operations and sells assets.
Bimbo, as well as and Flowers Food, are in official talks, and Hostess may disclose the name of the bidders of the up-coming bankruptcy auction as. soon as this week, according to The Wall Street Journal. That bread business—brands like Wonder Bread, Nature’s Pride and Butternut—could fetch around $350 million, a source familiar with the proceedings told The Journal. Meanwhile, the cake business, with iconic Hostess treats like Twinkies, is expected to be sold later this year.
Here’s how the sale of the bread business would work: As stalking-horse bidders, Bimbo and Flowers can make an initial bid for the assets. After that, others can make competing, larger bids, but stalking-horse bidders receive a break-up fee if they don’t wind up with the prize. The bread business would likely be split into two groups and sold that way, according to The Journal‘s source. When the news that Hostess would liquidate, shutting down its 36 plants and selling its more than 30 brands, first broke, FORBES speculated that Bimbo would grow sweet on Hostess. Run by a Mexican billionaire family, Bimbo has flirted with Hostess in the past, and Bimbo’s acquisition of Sara Lee‘s U.S. bakery operations last year suggested that its appetite for U.S. expansion was hardly satiated. (Interestingly, soon after FORBES laid out that analysis, Hostess’ CEO made it a point to say that Bimbo was not a likely suitor.) Flowers Food also quickly surfaced as a candidate, as the company sought to find the necessary funding for an acquisition.
Wal-Mart and Kroger are also reportedly interested in the asset sale, though it’s unknown if they are interested in the bread or cake business. Each would likely make the brands available only in their stores. The sweets might make sense for other big packaged food companies, like Kraft Foods Group or Kellogg.

Advertisements

8 thoughts on “Grupo Bimbo: Hostess’ Wonder Bread May Soon Come From Mexican Billionaires

  1. Youre so cool! I dont suppose Ive learn anything like this before. So good to search out someone with some unique ideas on this subject. realy thank you for beginning this up. this website is something that is needed on the net, someone with slightly originality. useful job for bringing something new to the web!

  2. After I originally left a comment I appear to have clicked on the -Notify me when new comments are added- checkbox and now every time a comment is added I get 4 emails with the exact same comment. Is there a means you are able to remove me from that service? Kudos!

  3. Next time I read a blog, I hope that it doesn’t disappoint me as much as this one. I mean, Yes, it was my choice to read, nonetheless I truly believed you’d have something useful to talk about. All I hear is a bunch of moaning about something you can fix if you weren’t too busy searching for attention.

  4. Hi! I could have sworn I’ve been to this website before but after checking through some of the post I realized it’s new to me. Anyways, I’m definitely delighted I found it and I’ll be bookmarking and checking back frequently!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s