The past 18 months will be remembered as a time when solar manufacturers delivered ugly earnings reports and even witnessed some of their smaller peers face bankruptcy. That’s because the price of silicon — a main ingredient in traditional solar panels — has plummeted and subsidies from China have flooded the market with an oversupply of cheap panels.
So what do you do if you’re a startup that’s been head-down over the past few years developing next-generation solar technologies? Hope and pray? Well, over the past couple of weeks I’ve chatted with a variety of solar companies, and these are some options for how to survive and even break out in this difficult market:
Find big partners: A startup in Fremont, Calif., called GreenVolts, is making a next-gen solar concentrating photovoltaic system, which concentrates light onto tiny high efficiency solar cells. The company has forged a very important partnership with…
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