Gigaom

Facebook (s fb) will allow app makers to pay to promote their apps in the news feed in what could be one way to help solve the company’s mobile monetization problem. Facebook said Tuesday that developers will be able to target a specific audience and set a budget for their ads, which will appear as sponsored apps in a “Try These Apps” unit in a mobile user’s news feed. If a user who doesn’t already have the app clicks on the ad, they will get taken to the Apple App Store (s aapl) or Google Play store (s goog).

This is noteworthy because it’s the first time that mobile users will see ads in their feed that are not triggered by their actions or those of their friends. It opens up the news feed as an advertising space that any developer can target, whether or not they have a relationship…

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