Gigaom

For many startups launching social or mobile apps, one of the biggest challenges is avoiding the “empty room” phenomena, where not enough users populate an app to make it worthwhile for others to join. Poshmark, the mobile clothing-swap app that came to the iPhone in December, now has the opposite problem: How do you make a site populated with thousands of items conducive to virtual window-shopping?

On Wednesday the company will announce updates to its Poshmark iPhone app and “Posh Parties,” a critical feature of the app that distinguishes it from other clothing resale apps like Threadflip, which provides a very similar service. The updates include curated lists of items picked by bloggers and easier ways of sorting and searching, in an attempt to keep Poshmark from devolving into the eBay or Etsy experience of search rather than browse.

“It’s a very scalable way to find products in…

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