Uncrunched

Marissa Mayer becoming Yahoo’s new CEO isn’t just another story about another exec playing musical chairs and switching jobs.

There will be debates about whether or not Mayer is enough to save the troubled iconic company. And debates about the wisdom of her decision.

But what the press has missed so far is that this is a paradigm shift for Yahoo.

Mayer is completely out of Yahoo’s league. So far out that I’m surprised they even had the courage to approach her (although it’s possible she approached them).

But they obviously found that courage, and Mayer has taken the job.

Impossible, I would have said a week ago.

But it happened. And overnight Yahoo’s reputation will change.

At first it will just be in Silicon Valley. But as of now people won’t be ashamed to say they work at Yahoo any more. And for the last several years, they have…

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